Still Hours
Still Hours is a cinematic true crime brand I built from scratch. I write, film, host, and edit every episode, and I designed the full visual identity: logo, thumbnails, and animated title card.
My role: Creator, host, editor, brand designer, and social media manager.
Live Project Link: Still Hours Youtube Channel
The Challenge
Most true crime channels lean on loud, sensational visuals and fact-dump storytelling. I wanted something more restrained: a brand that feels premium and atmospheric, with stories told from inside the experience of the people who lived them.
Results
540K+ views across YouTube, TikTok, Facebook, and Instagram in under a year
Retention more than doubled, from 22.3% to 49.1% average view duration
30-second retention up from 46% to 70% by testing hooks, pacing, and structure
8 long-form episodes and 44 shorts produced and cross-posted
3.43% of long-form viewers converted to subscribers